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Iraq Consumer Profile Survey 2011 was completed

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KA Research Limited has completed the Iraq Consumer Profile Survey 2011 Study, and released its report. The survey was previously conducted in 2005, 2008 and 2010. Iraq Consumer Profile Survey 2011 profiles Iraqi households and Iraqis in terms of ownership of household durables and consumtion, focusing on lifestyles, general shopping habits and usage of personal and household products.
 
The survey is a guide for companies and institutions interested in conducting business or investing in Iraq. The 2011 baseline study serves as an excellent source for monitoring and measuring developments and changes in the country during the past 6 years.
 
The Fieldwork was held in November 2011, with a nationally representative sample of 2,000 households in all 18 provinces, 102 districts-cities of Iraq. The survey was conducted using face-to-face interviewing method of Quantitative Research Techniques; and multi-stage random sampling method by KA Research Limited’s experienced Iraqi field research teams.
 
The results from the 4th wave of the Iraq Consumer Profile Survey indicate that 27% of Iraqis consider Turkish products the best in terms of quality among goods available in the country; this is followed by Japan (16%) and EU (8%). The survey also revealed that Iraqis are making their purchases more and more from supermarkets rather than the open market. While in 2005, 83% of Iraqis shopped for food and cleaning products at the open market, this rate fell to 42% in 2011; similarly the rate of shopping from supermarkets has increased considerably in the last 6 years, increasing from 13% in 2005 to 22% in 2011.
 
KA Iraq is the first registered research company in Iraq, established in 2003. It has full service offices in 18 provinces of Iraq with over 800 Iraqi staff members. For more information about Iraq Consumer Profile 2011 Survey, please contact Mr. Aytek Beştaş (aytek.bestas@ka.com.tr).

 

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