KA Research Limited completes its National Customer Satisfaction Index Program in Turkey (TMME); which has been running between 2005 and 2014, for the last 10 years. The program has been conducted in-cooperation with TSQ (Turkish Society for Quality, KalDer); under the license agreement of ACSI (American Customer Satisfaction Index), CFI and University of Michigan. Within the scope of the program, the company has conducted over 275.000 customer interviews across Turkey, in different industries and sectors, and measured sectorial and company specific performances using Fornell/ACSI Model; the results/scores have been published quarterly, independently in the news media.
TMME Index has been covered numerously in news and broadcast media; the best performing companies often used as the TMME scores, rankings in their TV, Press, Radio and Internet Advertising Campaigns. During the last 3 years, TMME Awards have been presented to the leading companies who has the highest scores, and sustainibilty in the best-performance.
In addition to the its national impact, several other countries benefitted from Turkey Case; KA Research Limited has advised to the several academia, governmental and non-governmental organizations for the establishment of new national CSI programs in Europe, Asia and Latin America.
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