Services > Specialized Research Services
Opinion Poll (KA.POLL)

Measurement of public attitudes and opinion on social, political and international issues, by using qualitative (FGD, IDI, PANEL) and quantitative techniques (PAPI, CATI, CAPI and CAWI)

Media Research (KA.MEDIA)

Measurement of media attitudes, behaviors and habits of individuals in target audience, by using quantitative and qualitative research techniques

Communication Research (KA.COMMUNICATION)

Measurement of attitudes, reactions of target audiences for different communication products (TV, Radio, Internet, Print) by using quantitative and qualitative research techniques

Training and Observation Project (KA.TOP)

Training assignment of a project supplier and observing and reporting their activities and performance during project implementation

Consumer Research (KA.CONSUMER)

Measurement of consumer attitudes, behaviors and habits of different product and services; by using quantitative and qualitative research techniques

Panel Research (KA.PANEL)

A research model that has a fixed sample of respondents who are measured on several occasions over a period of time for their opinions, habits and behaviors

Desk Research (KA.DESK)

A research model that is conducted using existing research results and data from published secondary data sources for a specific sector or market or social issues.

Mystery Customer Research (KA.MYSTERY)

A research model that is conducted by a special field team who are acting as ordinary customers of the products or services; recording their experience in a structured observation form.

Data Collection Services (KA.COLLECT)

Single/Multi-country data collection services using qualitative and quantitative research techniques and methods

Analysis Services (KA.ANALYSIS)

Consolidation of different data sources and reports; action-oriented analysis and reporting

Coordination Services (KA.COORDINATE)

Selection and coordination of suppliers in several countries for multi-country and regional projects

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